Search results for " media communication"
showing 4 items of 4 documents
Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry
2017
A number of studies agree on the fact that social media users tend to trust more the contents created by other users than those generated by companies’ marketing departments or advertising agencies. However, little is known regarding whether social media can actually enhance brand trust and other brand relationship outcomes that are deemed critical to the hospitality marketing literature. This paper seeks to offer some important insight on this issue by examining the impact of consumer-generated reviews on social media on four main pillars of the relationship marketing paradigm, i.e., satisfaction, trust, commitment, and loyalty. The inter-relationship between brand outcomes is also examine…
Work-Related Social Media Use : The Mediating Role of Social Media Communication Self-Efficacy
2022
Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are considered credible sources of information and have significant importance for how stakeholders, such as potential customers and future employees, perceive the organization. Therefore, employees’ ability to communicate about their work on social media has become a competitive advantage both for individual employees and for their organizations, especially in the professional service sector. Hence, understanding the role of employees’ ability to use these social media professionally is crucial for understanding the communicative behaviors of contemporary knowledge wo…
Volcanic risk and the role of the media. A case study in the Etna area
2019
On December 24, 2018, the Etna volcano has recorded a significant eruption. Linked to this phenomenon, after a seismic swarm of 72 shocks, a 4.8-magnitude earthquake struck a large area North of Catania city, on the Eastern coast of Sicily. Six villages reported 28 injured people and damages to the building. According to seismologists the earthquake had an unusual level of magnitude. Yet, despite the real danger of this event, many people who live around the volcano, in one of the most densely populated areas of Sicily, perceived these facts in an ambivalent way. Indeed, their lives continued as before even in awareness of the natural hazard, while several media presented the situation as r…
The Web Participatory Environment: a New Genre in Health Exchange
2014
The Internet has provided new and expanded means of communication, incorporating all forms of discourse and registers, including that of medical discussion. Certain sites, in fact, specialise in healthcare and provide information, offering direct access to counsellors (medical professionals qualified to provide advice) and forums in which the role of participants is that of potential nonspecialists who share opinions, gather information on healthrelated issues and ambiguous medical meanings. The benefits of a healthrelated online forum lie in its ability to quickly and conveniently connect people to both important information and to other people with knowledge regarding a specific health…